mobile design

Database Scrubbing – An Ongoing Process

Does your business have a huge email database? Do you know how accurate it is? A typical database tends to go as much as 30% inaccurate annually as people move, relocate or change jobs. If you use an older list for your outreach efforts, you could unkn... Read >

Successful Event Marketing and Event Recruitment, Part 2-Messaging and Promotion

Every event needs planning. Without a well scheduled and executed plan – targeted attendee recruitment, error-free registrations, flawless event execution and prompt, detailed follow-up – even the best sales events will be a waste of money and time. In ou... Read >

Successful Event Marketing and Event Recruitment

Events are a key part of your awareness and lead generation strategy. Events are one of the few venues where you can talk to your prospects and customers directly and make a strong personal connection. Every event needs a well-executed plan to ensure s... Read >

A Bigger Prospect List Is Better Than A Small List. Really?

We often hear ‘More contacts equals more hits, more hits equals more sales…’.List vendors will sell you huge lists of contacts who might well be neither buyers nor influencers, just blind shots in the dark. Do you really want to waste your precious mark... Read >

Tips for Event Recruitment and Successful Lead Generation Events

Tips for Event Recruitment and Successful Lead Generation Events Events such as conferences, trade shows and web seminars are a great way for businesses to reach out to prospects. However, even the best events can fall flat on their face without carefull... Read >